A Key to Successful Brand Communication Strategy
Strong brand communication strategy is essential for value-added, longlasting and trustful relationships with the customers. Thorough customer, product, market, competitive, and prospect analysis are the primary tasks to accomplish. A data-driven lifestyle segmentation strategy should be the starting point for any intelligent data analytics journey.
In terms of post-industrial society, a lifestyle is considered the most important factor in social stratification and a tool of social identity att